Overview
Victus Sports is a wood bat brand under the Marucci Sports umbrella, known for pro-grade bats and bold, player-driven design. During my time at Marucci I designed and developed pages for the Victus eCommerce site - a darker, edgier brand identity than Marucci's, aimed at players who treat their bat as a statement.
My Task
I worked on the storefront experience across the site: the home page merchandising Victus's bat lines (Grit Series, Show Series, and Limited by Design), product detail pages with embedded tech-feature videos and size selection, and collection pages for the Limited Series - the rotating, limited-edition drops with themed designs like "Independence Day" and "USA Blackout" that sold out fast and kept fans coming back.
Product & Collection Pages
Product pages paired eCommerce essentials - size options, reviews, cross-sells - with brand storytelling like embedded tech-feature videos. The Limited Series collection page showcased each drop with dark, photography-forward layouts that matched the exclusivity of the product.
View the site as I built it (2019 archive) →
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