Michael E. Alford

A leading eCommerce supplier of tractor parts and equipment

• Manage all day-to-day operations of the BigCommerce website including product listings, technical fixes, UI/UX updates, and performance optimization.
• Built scalable page templates and AI-assisted workflows that significantly improved product onboarding speed across a 20,000 SKU catalog.
• Built and deployed a customer-facing My Machine compatibility tool that lets shoppers filter by brand, machine type, and model across 20,000 SKUs, surfacing a Potential Fit tag on matching products - delivered solo in under 30 days.
• Designed, built, and shipped a full-stack internal application (React, Node/Express, Anthropic Claude API) that automated product and category listing creation, processing over 20,000 products and 3,000 categories that previously required months of manual work - delivered solo in under 30 days.
• Handle product photography for the majority of inventory, including shooting, editing, logo placement, and publishing final images to the store.
• Used Lucky Orange session recordings and heatmaps to identify UX friction points, leading to redesigned product pages and strategic homepage changes that improved brand visibility and product findability.
• Proactively identified and resolved website errors, implemented metadata corrections, and improved page speed and crawlability across the site, reducing overall errors by 90%.
• Proposed and launched Cyber Monday and seasonal campaigns that contributed to double-digit year-over-year sales growth, including a customer alert email that generated $20,000 in revenue - the highest-performing email in company history.
• Implemented Yotpo for customer reviews and Smile.io for a loyalty rewards program to improve retention and social proof across the store.

Premium baseball equipment manufacturer and retailer

• Designed and styled Angular components for internal ordering platforms including Locker Room.
• Maintained and updated flagship brand websites for Marucci, Victus, and Clubhouse.
• Partnered with marketing to design and launch campaigns across email, product launches, and seasonal sales.
• Created mockups, graphics, and digital assets in Adobe Creative Suite and Sketch.

Custom software and digital solutions company

• Produced UX wireframes, prototypes, and high-fidelity comps for client web applications.
• Delivered front-end development using semantic HTML and CSS for client builds.
• Participated in sales and design meetings to provide consulting on web strategy and feasibility.

• Designed and developed websites for local firms using CMS platforms including Contentful and Siteleaf.
• Maintained forms and stores through Shopify and Zapier integrations.
• Worked with Firebase Realtime Database, Firebase hosting, and Google Cloud Platform.

• Certified and trained in SAP Materials Management – Procurement.
• Supported a medical Fortune 500 client with Data Definition Documents, Functional Unit Testing, and change request processing.
• Supported a financial Fortune 500 client with automation scripts using Worksoft and business process planning in Blue Works Live.

AI Prompting Certification - Ziplines Education (Jan 2025) · Credential ID 129868278

Lucky Orange Case Study (2024) - Featured in a published case study on CRO and UX optimization for a 20,000+ SKU BigCommerce store.

Broken Tractor Listing Generator / Content Tools (2026) - Full-stack internal app built solo using React, Node/Express, and the Anthropic Claude API. Automated listing creation across 1,000+ products and 3,000+ categories.

My Machine Compatibility Tool (2026) - Live customer-facing feature built solo with Claude Code. Filters 20,000 SKUs by brand, machine type, and model with a Potential Fit tag on matching products.

Adobe Creative Jam - Winner (2018) - Co-created Let's Duet Again, awarded 1st place and Audience Choice. Featured in Adobe's event gallery.